EFG London Jazz Festival
Branding and Identity for the UK's largest jazz festival run by Serious. The identity was developed as a system inspired by music structure mixed with the colourful expression of jazz.
Jazz in the House Invitation
The graphic system was rolled out across many formats. This was an invite for Jazz in the House at the House of Parliament.
The colours were separated from the gradients and used to denote each day of the festival within the brochure. The pages were split into 4 columns to evoke the 4 bars of the logo. Custom brochure holders were also designed and deployed all around London.
ROY G BIV = EFG A BCD
The colours were inspired by ROY G BIV and each colour was assigned a musical note to create a 'scale'. We used the E scale inspired by the corporate sponsor EFG.