jgrfletcher
EFG London Jazz Festival

EFG London Jazz Festival

Branding & Identity

Branding and identity for the EFG London Jazz Festival. Now in it's 25th year, the redesigned logo is still in use.

EFG London Jazz Festival

EFG London Jazz Festival

Branding and Identity for the UK's largest jazz festival run by Serious. The identity was developed as a system inspired by music structure mixed with the colourful expression of jazz.

Jazz in the House Invitation

Jazz in the House Invitation

The graphic system was rolled out across many formats. This was an invite for Jazz in the House at the House of Parliament. 

Festival brochure

Festival brochure

The colours were separated from the gradients and used to denote each day of the festival within the brochure. The pages were split into 4 columns to evoke the 4 bars of the logo. Custom brochure holders were also designed and deployed all around London.

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ROY G BIV = EFG A BCD

ROY G BIV = EFG A BCD

The colours were inspired by ROY G BIV and each colour was assigned a musical note to create a 'scale'. We used the E scale inspired by the corporate sponsor EFG.