https://www.jgrfletcher.co.uk/sea-bed-campaign-photography daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1517918387844-4YDBHSGZQTR1M43ZHRSA/IMG_1963.jpg Sea Bed https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1517917191076-LGQXK6SDKZLI629UQITW/IMG_1963.jpg Sea Bed - Sea Bed European noir inspired press photography for electro pop band Sea Bed, commissioned by Republic of Music Management. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516964423106-ZTR0R13TYOOYVOP50SI6/MASTER+GRADE+TEST.00_03_41_00.Still004.jpg Sea Bed https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1517915550834-UFJHXNMYATSXMV08TN84/IMG_2446.jpg Sea Bed - Location Shoot Shot on location at the Barbican Centre. Locations were chosen to take advantage of large swathes of soft natural light and contrast of large shadows creating by the architecture. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1517915626457-V6M0MGH9IDNNH76MVTB0/IMG_2455-2.jpg Sea Bed https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1517917126635-5QX7PZAPIBGSUISWF639/image-asset.jpeg Sea Bed - Music Video Music video written & directed by Joshua Fletcher, with DOP Max Smith. A girl is left alone in a parked car by her partner who disappears off into the darkness. When she sees the coast is clear she begins to search the car. What she finds reveals information that leaves the girl fearing for her life. Press – Ear Milk Premiere https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1509378543272-2SHJA9IS4QQN5AT69GWI/Screen+Shot+2016-12-19+at+17.29.56.png Sea Bed https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1513855679809-8J9ZNK4NZTHTKVWVBQ1K/IMG_1963.jpg Sea Bed https://www.jgrfletcher.co.uk/art-direction daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1527595975658-94LD1MXHLU86GKO7PZ7O/image-asset.jpeg Films - Sea Bed – Pretender (Music Video) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1528294082953-D6W1737XJJ6VHM25C5AY/our_mother_cover.jpg Films - OUR MOTHER – SURPRISE MACHINE Music video co-directed by Joshua Fletcher & Max Smith for electronic indie band Our Mother, signed to Lucky Number Music. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1528295803697-4E0P16DMAKTVQGWAHM03/C0086.00_00_12_07.Still002.jpg Films https://www.jgrfletcher.co.uk/money daily 0.75 2018-05-03 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973266286-ENK8231NVFQADR3564AF/1.jpg Make Your Money Grow (2012) - Papercraft Money Money doesn’t grow on trees, but in this short stop motion film, the trees are made of money. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973266286-ENK8231NVFQADR3564AF/1.jpg Make Your Money Grow (2012) - Papercraft Money Money doesn’t grow on trees, but in this short stop motion film, the trees are made of money. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973266686-P5DMHSXV82BIA21TVWIO/2.jpg Make Your Money Grow (2012) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973269629-NHKNNHUSPD8NSALPIOY3/3.jpg Make Your Money Grow (2012) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973269910-EQ61I2Q69TO9L836UXPC/4.jpg Make Your Money Grow (2012) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973271277-9L0XNP7KB8YO1XEZNHAG/5.jpg Make Your Money Grow (2012) https://www.jgrfletcher.co.uk/typographic-models daily 0.75 2018-05-03 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973522334-OTV4O8A58B5LSS3DB6K9/type_model1.jpg Final Major Project (2011) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1516973522334-OTV4O8A58B5LSS3DB6K9/type_model1.jpg Final Major Project (2011) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1525343847001-50AO2VQWLMM5TJEYR8VT/typography_model_1.jpg Final Major Project (2011) - The words flew off the page... For my graduation project in 2011, I came up with an idea for a stop motion animation where the words literally flew off the page and the story inside a book comes to life. I created the models from laser cut typography creating a man who walked through the forest, encountering deer, trees and cars. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1525343867285-SO72Z3OK58VMBK0ZB13J/typography_model_5.jpg Final Major Project (2011) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1525343886049-PURFIHA1YFW9WVL5T2MK/typography_model_6.jpg Final Major Project (2011) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1525343900697-OM9DV9YGSH9PRH4IKB2P/typography_model_4.jpg Final Major Project (2011) https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1525343928534-R3HT4UHU6VJ1HMLVOZP8/typography_model_3.jpg Final Major Project (2011) https://www.jgrfletcher.co.uk/waist-up-in-gold daily 0.75 2018-06-12 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1523982304481-B7ODNQ44MLL0GVHT2ZXZ/waist_up_in_gold_artwork.jpg Waist up in Gold - Waist up in Gold / Gunslingers As the band’s Creative Director I’m able to look at each release campaign with a holistic approach. For this release I created single artwork, along with an animated cover, photography for press, a limited edition zine, a short documentary on the recording process and a music video. The band’s new psych pop direction inspired the multiple eyes and echoing imagery, which was rolled out in different ways across the campaign. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1523982304481-B7ODNQ44MLL0GVHT2ZXZ/waist_up_in_gold_artwork.jpg Waist up in Gold - Waist up in Gold / Gunslingers As the band’s Creative Director I’m able to look at each release campaign with a holistic approach. For this release I created single artwork, along with an animated cover, photography for press, a limited edition zine, a short documentary on the recording process and a music video. The band’s new psych pop direction inspired the multiple eyes and echoing imagery, which was rolled out in different ways across the campaign. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1528817419059-C7BR9MQ91CPRZ5IVI3TW/GUNS_WAIST_UP_3_1.jpg Waist up in Gold https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1523982322975-82VB6B8RR103BJWCR5G2/OF_EMPIRES_PRESS_JANUARY_2018_%C2%A9_JOSH_FLETCHER_LR_01.jpg Waist up in Gold - Campaign Photography Campaign photography was shot in RAW on iPhone 7, experimenting with prisms and filters to reflect the style of the single artwork. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1523982327666-V7CQ8D8DB1JKMBUSN9KX/OF_EMPIRES_PRESS_JANUARY_2018_%C2%A9_JOSH_FLETCHER_LR_02.jpg Waist up in Gold https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1524478923776-O0155HLCAPA7BOQYRII5/image-asset.jpeg Waist up in Gold - Waist up in Gold (Official Video) Shot and edited by Joshua Fletcher, the video features footage from the band’s recording sessions, performances at Reading Festival & Isle of Wight Festival cut alongside iPhone footage shot by the band and shared via WhatsApp to include in the edit. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1523988670876-4ICVY11FSG1TH93DBKZ1/image-asset.jpeg Waist up in Gold - The story of 'Waist up in Gold' A short documentary film documenting the recording process, and story behind the song 'Waist up in Gold'. Shot / directed by Joshua Fletcher. Edited by Bobby Steere. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1524649163551-4AO3X98L8AKIX3OKCWDI/of+empires+zine+cover.jpg Waist up in Gold - ZINE Limited edition zine featuring hand written lyrics, collages and photographs of the band. These were sent out to press and fans and given out for FREE during the band’s tour. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1524649177828-KM0RYV4WAIIU9PFGM1PD/of+empires+zine+spread.jpg Waist up in Gold https://www.jgrfletcher.co.uk/the-sheep-station daily 0.75 2022-02-28 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554474849707-H6H5UZQA4JUM0CJH7YCL/tss_1.jpg The Sheep Station https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1606000447391-BNA16V9T2HBF39TUXGRW/TSS_LOGO-01.jpg The Sheep Station https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554477762198-PGSVQ67JZAYW99USAYTD/tss_1.jpg The Sheep Station - LOGO The shape and design of the two houses informed the idea for a stencilled logo which also referenced the links to sheep farming in the area. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1606000535216-EB1C6JA7SLHZIYE0SC7J/house_one_two.jpg The Sheep Station - TYPEFACE The typeface is a customised version of Face 37’s Glaser Stencil. I created a custom weight to thicken up the strokes and designed a completely new N, W, and S. The house signs were then laser etched onto key fobs and into granite ‘mined’ from the site of the property itself. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554313423794-Q47H6539UMXD843CV1M8/IMG_6605.jpg The Sheep Station https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554313704275-14SK5JZ9C83NEZHKB9W0/IMG_6743.jpg The Sheep Station https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554314968686-BUWKXEQBHI137G5AMLNB/IMG_6932.jpg The Sheep Station https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554317162108-V85YBLGUI4TQ534LSL7E/IMG_6150.jpg The Sheep Station https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1606000590288-Q8FDY3YQ546MMNQZDA48/houses_logo.jpg The Sheep Station - FIND OUT MORE https://www.thesheepstation.co.uk https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1554323783413-DU44OFR1KVVG1Y0PYSEJ/IMG_6572.jpg The Sheep Station https://www.jgrfletcher.co.uk/test daily 0.75 2018-11-19 https://www.jgrfletcher.co.uk/wildelectric daily 0.75 2022-02-28 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1588770410825-8S9K2PSW11GXU455689W/JGRF_WE.gif Wildelectric https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1569431253173-86MYSWOWQFGMM2EU424Z/WE.jpg Wildelectric - LOGO Two logos were created for the lifestyle brand. The full Wildelectric lockup and the abbreviated, and wildly appropriate, WE logo which became the recognisable symbol across social platforms. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605807058957-R1G4VATSHC0KRJAVAOR5/WE_ME.jpg Wildelectric https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605893159288-JB4ZKY8152RTN38P36EB/JGRFLETCHER_Wildlectric_Logos.jpg Wildelectric - TYPEFACE The logo is based on a custom typeface drawn by me and appropriately recycled and reworked from a project I’d originally undertaken at university for a ‘manifesto’ project. The original work was created by cutting out and stacking letters from a chunky slab serif typeface, by hand, with the intention of creating something new from the foundations of the old. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605803552131-0A40R4HVMZVTF9CW4XHW/WE_TYPE_2.jpg Wildelectric https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605893938044-0F117XGDOU322EMKQDEB/WE_ANIMATION_FRAMES.jpg Wildelectric https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605894032895-4BG2P78GGWZCEZSD3QW7/JGRFLETCHER_WILDELECTRIC_INSTAGRAM_STORIES.jpg Wildelectric https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605997489689-GEJ12QC2Z4YD7VQL6G4S/WE_CAN_CHANGE.jpg Wildelectric - Website wildelectric.co https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1646063030863-T7LWP3JVTY3J8TOGC1AZ/image-asset.jpeg Wildelectric - WE_MASTER_1920x1080_NO_MUSIC_SLOWER https://www.jgrfletcher.co.uk/bright-orange-spectacle-i daily 0.75 2020-11-22 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1587997435262-12P3BH6XVU0B9DS1MOPV/image-asset.png Bright Orange Spectacle https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1588853126747-S23Y7116RBKILBUI7KAN/image-asset.jpeg Bright Orange Spectacle https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1587997435262-12P3BH6XVU0B9DS1MOPV/image-asset.png Bright Orange Spectacle https://www.jgrfletcher.co.uk/gabrielle-aplin daily 0.75 2020-11-22 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453589696-P8BWSQLDAQZ7A70OBSBS/Like+You+Say+You+Do-+Gabrielle+Aplin+241019-2.00_00_49_12.Still010.jpg Gabrielle Aplin https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589452015934-8WJP8DIN4VCZY2N0KOMR/image-asset.jpeg Gabrielle Aplin https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453019933-98O6X377W1Q3RI4SJXW2/image-asset.jpeg Gabrielle Aplin - Behind The Scenes The video was filmed in one long day with an incredible crew with the process captured in this behind the scenes video by Alex De Palma. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453548758-6DLWO95V0MHFT8THMB7V/Like+You+Say+You+Do-+Gabrielle+Aplin+241019-2.00_02_49_23.Still028.jpg Gabrielle Aplin https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453589696-P8BWSQLDAQZ7A70OBSBS/Like+You+Say+You+Do-+Gabrielle+Aplin+241019-2.00_00_49_12.Still010.jpg Gabrielle Aplin https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453640158-S6MNPF9V8LZMC7W46TYP/Like+You+Say+You+Do-+Gabrielle+Aplin+241019-2.00_00_39_03.Still006.jpg Gabrielle Aplin https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453669589-QVO236XJ80Y0WZNY2UBL/Like+You+Say+You+Do-+Gabrielle+Aplin+241019-2.00_00_33_24.Still005.jpg Gabrielle Aplin https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453688726-CACOQ5A0R1307U6CLJFZ/Like+You+Say+You+Do-+Gabrielle+Aplin+241019-2.00_02_59_00.Still029.jpg Gabrielle Aplin - Crew Director: Joshua G. R. Fletcher Cinematographer: Dave Neale Producer & 1st AD: Bronagh Wedderburn Camera Assist/DTI: Sam Morris Editor: James Eldridge Production Assist: Amir Majlessi Art director: Antonia McKenzie Art Department: Cameron Duke Video commisioned by: Orna Lyons, Never Fade Records Styling: Zoe Graham Make up: Lucy Wearing Hair: Oskar Pera Cast: Alfie Hudson-Taylor, Ronan Sherlock, Shanika Wiles https://www.jgrfletcher.co.uk/showreel daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1630932419680-1Q0K82LEQTSC3PLOXXJC/JGRF_POSTCARDS_0112.jpg Showreel https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1612192521240-JIECMHY9QMUPW7ILL5UP/image-asset.jpeg Showreel - Clients I have directed work for Fiat, Cosmopolitan, Hearst, Futurekind Music, Never Fade Records, Relentless Records, Lucky Number Music, Anthony Burrill, Phil Taggart, University of Sussex, EDF Energy, Brilliant Noise and Footlocker. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1606081757837-YIU40MFN7UJLXSUKZK0P/JGRFLETCHER_FEATURES.jpg Showreel - Featured My work has been premiered or featured on Clash Magazine, Nowness, MTV Rocks, Dr Martens Blog, Crafts Council and Nylon Magazine. https://www.jgrfletcher.co.uk/narrative-films daily 1.0 2026-01-27 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1717589945548-8UIIQOAQ3ANJAXFDRCAY/PLANT_LIFE_005.jpg Narrative Films https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/e9f88d5b-ffdc-4cff-9ab9-d0a6e8781daf/Albert_Edit_v4_Graded_24July2025.00_08_29_23.Still174.jpg Narrative Films https://www.jgrfletcher.co.uk/edf-howz daily 0.75 2020-11-22 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1587998977186-NIC1J0AXSE6SUF2U5PIB/image-asset.jpeg EDF Energy x Howz - Howz – Independence Film for Howz x EDF Energy. More coming soon. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1587998977186-NIC1J0AXSE6SUF2U5PIB/image-asset.jpeg EDF Energy x Howz - Howz – Independence Film for Howz x EDF Energy. More coming soon. https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1605988947874-8E4NU1LC7MDS9SJHQWIT/image-asset.jpeg EDF Energy x Howz https://www.jgrfletcher.co.uk/blog-forte daily 0.75 2024-12-10 https://www.jgrfletcher.co.uk/blog-forte/2016/2/22/alveolar-glottis-7jjnh monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456175561685-689P6R253SY7L7ZUGS8M/image-asset.jpeg Blog - Alveolar Glottis https://www.jgrfletcher.co.uk/blog-forte/2016/2/22/plosive-morphological-syntax-flaeg monthly 0.5 2016-02-22 https://www.jgrfletcher.co.uk/blog-forte/2016/2/22/frication-5t4dz monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456174786658-ESX1F0ACTUBD7T6HVWJG/image-asset.jpeg Blog - Frication https://www.jgrfletcher.co.uk/blog-forte/2016/2/22/velar-aspirations-cbt8n monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456174567838-NZSZDT1CEPPUG0P5I32P/image-asset.jpeg Blog - Velar Aspirations https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456174600196-5M3EV7ID7V960T95AIHY/image-asset.jpeg Blog - Velar Aspirations https://www.jgrfletcher.co.uk/projects-forte daily 0.75 2025-05-09 https://www.jgrfletcher.co.uk/new-cover-page daily 0.75 2019-02-21 https://www.jgrfletcher.co.uk/about-1 daily 0.75 2021-09-02 https://images.squarespace-cdn.com/content/v1/58ce82c203596ed4bf9931b8/1589453019933-98O6X377W1Q3RI4SJXW2/image-asset.jpeg About https://www.jgrfletcher.co.uk/about daily 0.75 2024-06-05 https://www.jgrfletcher.co.uk/about-forte daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456173870380-G0H8OFF4AY384GZUX9RC/image-asset.jpeg About https://www.jgrfletcher.co.uk/read-me-forte daily 0.75 2025-05-09 https://www.jgrfletcher.co.uk/albert-screener daily 0.75 2025-08-07