jgrfletcher
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The Original Ghost

Art Direction, Design, Music Video, Photography
The Original Ghost (Single)

The Original Ghost (Single)

Creative direction, design, photography and music video for Neo-Soul / Art Pop artist Charlie Melrose. I ran with the idea of ‘ghosting’ and created a series of images that had graphic shadows and colourful echoes. The typographic treatment was inspired by the movement in the photography and the choreography of the music video.

PHOTOGRAPHY

PHOTOGRAPHY

I shot all the photography for the single, using coloured gels over flash to achieve to the ghosting colour effects. The photography was then used for the single cover, posters, press shots and informed the art direction for the music video.

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MUSIC VIDEO

The music video continues the art direction defined by the photographic style, using an industrial location and coloured light. The video is bookended by two long handheld shots, with the dancers seemingly appearing out of thin air at the beginning, with the reveal of an empty space at the end.

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