jgrfletcher
Waist up in Gold / Gunslingers

Waist up in Gold

Design, Music Video, Photography
Waist up in Gold / Gunslingers

Waist up in Gold / Gunslingers

As the band’s Creative Director I’m able to look at each release campaign with a holistic approach.

For this release I created single artwork, along with an animated cover, photography for press, a limited edition zine, a short documentary on the recording process and a music video.

The band’s new psych pop direction inspired the multiple eyes and echoing imagery, which was rolled out in different ways across the campaign.

Campaign Photography

Campaign Photography

Campaign photography was shot in RAW on iPhone 7, experimenting with prisms and filters to reflect the style of the single artwork.

OF_EMPIRES_PRESS_JANUARY_2018_©_JOSH_FLETCHER_LR_02.jpg

Waist up in Gold (Official Video)

Shot and edited by Joshua Fletcher, the video features footage from the band’s recording sessions, performances at Reading Festival & Isle of Wight Festival cut alongside iPhone footage shot by the band and shared via WhatsApp to include in the edit.

The story of 'Waist up in Gold'

A short documentary film documenting the recording process, and story behind the song 'Waist up in Gold'. Shot / directed by Joshua Fletcher. Edited by Bobby Steere.

ZINE

ZINE

Limited edition zine featuring hand written lyrics, collages and photographs of the band. These were sent out to press and fans and given out for FREE during the band’s tour.

of empires zine spread.jpg