jgrfletcher
Copy of A Blank Canvas

Whatabout

Design, Identity

Flexible identity design for independent record label, events and promotion collective.

The logo was designed as a simple framework for the imagination of the viewer, confronting them with something playful, with a chance to come up with words, visuals or ideas every time they view it.

Whatabout Records?

Whatabout Records?

Flexible identity design for independent record label, events and promotion collective.

The logo was designed as a simple framework for the imagination of the viewer, confronting them with something playful, with a chance to come up with words, visuals or ideas every time they view it.

A Blank Canvas

A Blank Canvas

As a collective of creators, I felt it was important for Whatabout’s identity to be simple enough to be endlessly remixed and customised by its members, whilst also creating a strong visual brand for audiences online and in public.

For this I came up with the idea of the ‘poster’ that’s almost evocative of a magazine masthead. The logo was adapted to fill a simple top and bottom layout, leaving a space for creativity in the middle.

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